Less Stress. More Time.
Better Communication.
More Revenue.
Stop Worrying About What Email You Need to Send Next.
This isn't another generic email marketing plan built by someone who has never actually run a golf course.
It's built by a Class A PGA Golf Professional and General Manager with more than 25 years of experience actually running a golf operation.
I know what it's like when the tee sheet needs help. When an outing needs a push. When the weather changes the plan. When leagues are starting. When rates change. When the golf shop needs to move merchandise. When something happens and you need to communicate with your customers right now.
And I also understand how easy it is to suddenly realize you haven't emailed your customers in three weeks because you've been busy running the golf course.
That's exactly why I created the Personalized 2027 Email Playbook.
Your plan. Your course. Your calendar. Your emails. Built and ready to go.
Now the real question is... what are you going to do with all that extra time and a little less stress?
Your Entire 2027 Email Plan — Built Before the Season Starts.
I'll create a personalized, calendar-based email system specifically for your golf course.
Your season. Your events. Your leagues. Your rates. Your programs. Your branding. Your customers.
The goal is simple:
Take email marketing off your mental to do list while helping you communicate more consistently, grow your database, strengthen your relationship with your golfers and create more opportunities for revenue.
Choose the level of communication that fits your operation.
The Weekly Playbook gives you a complete plan with enough personalized emails to communicate with your customers at least once every week. Your calendar is established ahead of time so you know exactly what needs to go out and when.
The Complete Playbook takes it further with enough content to communicate 2+ times per week. In addition to your primary marketing calendar, we'll build in the things happening at your course—great scores, hole-in-one recoginition, league results, champions, upcoming events, course happenings and the stories that give your customers another reason to feel connected to the facility.
Because the goal isn't just to sell another tee time.
It's to create a relationship between your customers and your golf course that keeps them opening your emails and coming back.
Want It Completely Off Your Plate?
For a very limited number of courses, I'll offer a fully managed option.
We build the game plan together.
Then I run it.
Throughout the season we'll stay in communication about what's happening at your facility, and I'll manage the email calendar, create the communication, react to opportunities throughout the season and continually work to grow the value of your customer database.
You run your golf course.
I'll make sure your customers keep hearing from it.
Be Ready for 2027 Before the Holidays.
If you'd like more information about having your Personalized 2027 Email Playbook built or want to discuss one of the limited fully managed spots, reach out today.
What would make your job easier?
I will email you when your option becomes available.
The Fairway GM Blog
